Why Scents stay in the Heart

Fragrance and memories are directly associated with each other. Fragrance brings

memories and memories brings back our heartfelt moment. Have you ever found yourself

suddenly in mid of your childhood garden or park just because you smell that rose or mogra

again? Have you ever found yourself again in your home while you are miles away because

you got the smell of freshly baking of besan k Lodoo from neighbourhood. Infact smell of my

mother’s Shampoo makes me remember her wet hair, her touch that waked me up in the

Sunday mornings. Fragrance of your Dhoopbati could make you remember God. That old

sweater make you remember a hug you forgot you missed? Might be of your Ex. Hahaha.

Smell of your newly born is forever in your heart. You sense that in every close moment

with your kid.

That’s not magic. It’s your brain—and your nose—working together in the most emotional

way possible.

The Science Behind it

Unlike other senses, smell is processed by the olfactory bulb, which is directly connected to

the brain’s limbic system — the seat of emotion and memory.

This is why:

 A fragrance can make you smile or cry before you even know why.

 Memories tied to scent are more vivid and emotional than visual or auditory ones.

Creating Memories Through Fragrance

Fragrances don’t just unlock old memories. They create new ones.

 Wearing your Signature smell (Musk or Black) is associated with the memory you

gonna leave in your workplace.

 Crypto is going to create an aura, an environment that makes your presence felt

even without speaking.

 Exotic actually tells your mood, your confidence. Speaks you are definitely ready for

today’s challenges to conquer.

 Floraine in your partner can make an unforgettable memory in every party.

 Fierce is unapologetic you. Balancing work and Life without guilt.

 Amber like smoothness is your day forward.

 Your mood, your Oscean, your Instinct is “You” and memory you create.

Choose the Fragrance which stays in the heart.